If your customer experience doesn’t consistently deliver on the promise your brand makes, then you have a problem. By matching customer service with your brand values, you’ll generate new leads, get better feedback, and offer consistent service across your entire company. This course is essential for teams working directly with customers, like customer support and success, as well as those that represent the brand's voice, like marketing and sales.
Know your brand. Would it surprise you to learn that knowing your brand is one of the best ways to provide top-notch customer service? A brand isn’t only a logo, a quirky name, and a social media presence – it’s also the knowledge and passion every team member displays when dealing with customers. It means understanding company values, what they stand for, and delivering the style of service that customers expect from your brand.
Luckily, this course is designed to help you ensure that you and your staff know precisely why representing your brand when interacting with customers is essential.
The meaning of a ‘brand’
How branding affects the consumer and how to train teams on your brand
How lack of brand knowledge creates a bad customer experience