Customer loyalty is an essential part of growth. Loyal customers trust you and your brand and will spread the word about your business. This introductory course will help anyone who works with customers, including sales, marketing, or customer support teams, understand the benefits of customer retention. You’ll learn how to create and maintain loyalty to keep your brand’s reputation positive.
Think back to any time you were rudely refused a refund, cold-called, or received an impersonal birthday message from a stranger on LinkedIn, and you’ll realize you know exactly how to destroy a potential customer relationship. Keeping customers loyal? That’s a whole other story.
If customers are the glue that holds a business together, then customer retention is integral to keep a company growing and successful. And to maintain your business empire you need to learn how to build trust and create loyal connections. This course will show you how to do that.
The importance of customer retention (for new and existing customers) and how to create and maintain loyalty
The effectiveness of word of mouth
How to build brand ambassadors