SEO and PPC
eLearning / Online Course
The internet’s amazing, right? All the knowledge in existence is available at the touch of a button, and on devices that fit into the palm of your hand! But besides being the world’s most comprehensive encyclopedia, when used correctly, the internet’s also a marketing superpower!
In this digital age, a business website is a must-have. But to make any website really work as a marketing tool, your teams need to choose, and implement, the right strategy for letting people know that it’s there. Two of the most effective methods of doing this are Search Engine Optimization (SEO) and Pay Per Click (PPC) advertising.
About this course
Having an on-point strategy for boosting internet traffic is an absolute must in modern marketing. This course can help leaders, senior managers, and marketing executives. It’ll explain 2 of the most popular methods for driving web traffic, and how to use them. And, by following the steps in this course, your employees will be able to effectively plan SEO and PPC strategies as part of the company’s overall marketing strategy.
A comparison of SEO and PPC1 out of 3 key points
The benefits of SEO and PPC and how to plan an SEO or PPC strategy2 out of 3 key points
How to identify the most suitable method for your marketing3 out of 3 key points