Digital Marketing: LinkedIn and Social Media
eLearning / Online Course
Social media is everywhere. Research shows that over half of the earth’s population now uses some form of social media. Did you know, on an average internet minute, Facebook has 973,000 logins? And LinkedIn has over 660 million users in total? With numbers like that, it’s easy to see how social media has become an important tool for digital marketing.
Social media marketing isn’t just about getting people to click through to your website using a catchy ad, though. It’s about designing and creating targeted content, tailored to each platform, to drive engagement, grow a following, and encourage sharing.
About this course
Understanding how to use social media for marketing is essential. This course will describe the benefits of social media marketing, and examine the most popular platforms, to help your marketing teams decide which ones are right for your business. And, by following the advice in this course, your marketing teams will be able to build an effective social media marketing plan, too.
The marketing benefits of LinkedIn & social media1 out of 3 key points
How to identify the most suitable platforms for your business2 out of 3 key points
How to create and implement LinkedIn & Social Media Marketing plans3 out of 3 key points