eLearning / Online Course
“It’s gone viral!” You’ve probably heard that phrase before. And, if you use social media, you’ve likely seen viral content, too. Funny videos, catchy songs, and internet pranks shared repeatedly. They attract huge audiences across the globe. The reason they’re so popular is simple. They’re honest, emotive, and relatable. But whether they’re humorous or heartfelt, they strike a chord with mass audiences, not just specific targets.
Viral marketing works in the same way. It’s essentially traditional “word-of-mouth” marketing, but with a modern twist: the addition of tech to spread the word further. Going viral can be a huge boost for brand marketing because creating content can be cheaper than traditional methods, it offers businesses a global reach, and, if it works, can bring massive returns. But to work, viral marketing relies on people connecting with and sharing, your content.
About this course
This course can help senior leaders in marketing, marketing managers, and marketing executives with viral marketing. It’ll explain what viral marketing is, and how to identify opportunities and avoid pitfalls when creating content. By using the tips in this course, your marketing executives will be able to create campaigns with the potential to send brands into viral overdrive.
The benefits and limitations of viral marketing1 out of 3 key points
How to identify opportunities for viral marketing campaigns2 out of 3 key points
How to create and launch a viral campaign, as part of your marketing strategy3 out of 3 key points