eLearning / Online Course
Marketing campaigns are complicated. Do you choose the social-media route or do a viral video? Maybe you need to go to a trade show, and run a print campaign. With so many moving parts, it’s easy to lose track of what’s going on, and harder to see what’s working and what’s not.
Good campaign management decides whether your campaign is a success. Even with a huge budget and a great idea, your marketing campaign still needs effective planning, implementation, and monitoring to keep it on track. Good campaign management can help you organize complex operations, target customers, and reach your business goals.
About this course
This course can help marketing executives, marketing managers, or senior leaders steer their campaign successfully. It’ll help them recognize the benefits of campaign management and the tools they’ll need. They’ll also see how to take steps to build a clear overview of the next campaign.
The benefits of effective campaign management1 out of 3 key points
The tools and skills needed to execute a successful campaign2 out of 3 key points
How to build an overview of your campaign3 out of 3 key points