Planning Campaigns

Train your marketing teams on the types and stages of campaign planning, and help them understand how to develop a successful campaign plan.

$ 9 USD

Train your marketing teams on the types and stages of campaign planning, and help them understand how to develop a successful campaign plan.

$ 49 USD

Train your marketing teams on digital marketing practices, like email marketing, PPC, and the development of marketing strategies.

$ 299 USD

Unlimited access to all courses, learning resources and collections with new content at no additional cost for a full year.

Courses: 
1
10
328
Lessons: 
4
39
1,417
Resources: 
Development Plan
Development Plan+
Multiple
Duration: 
15 minutes
120 minutes
Multiple
Access: 
30 days
60 days
12 months
Optimized for mobile

About

If you were asked to think of a great marketing campaign, you’d probably be able to recall some classic, big-brand TV advertising campaigns. Whether they were funny, emotive, or just plain creative, they helped their target audience connect with the brand.

Clever advertising is just the end product, though. Behind it sits a crucial element: campaign planning. In most organizations, marketing campaigns are not only vital for customer and sales growth, but they also play an important role in building brand awareness. And, to ensure any marketing campaign hits the mark, effective and solid plans are essential.

What will you learn

For everyone in marketing, from new members to seasoned executives or leaders wanting to refresh, this course can help. It will explain the benefits of having solid campaign plans and what an effective plan needs to include. And, examining some tried-and-tested techniques, will help marketing teams plan future campaigns.

  1. The 8 main types of campaign planning
  2. The stages of an effective campaign plan
  3. How to develop a successful campaign plan

Marketing Skills Applied collection

If you were asked to think of a great marketing campaign, you’d probably be able to recall some classic, big-brand TV advertising campaigns. Whether they were funny, emotive, or just plain creative, they helped their target audience connect with the brand.

Clever advertising is just the end product, though. Behind it sits a crucial element: campaign planning. In most organizations, marketing campaigns are not only vital for customer and sales growth, but they also play an important role in building brand awareness. And, to ensure any marketing campaign hits the mark, effective and solid plans are essential.

Other courses in this collection

Train your marketing teams on digital marketing practices, like email marketing, PPC, and the development of marketing strategies.

$ 9 USD

Train your marketing teams on the types and stages of campaign planning, and help them understand how to develop a successful campaign plan.

$ 49 USD

Train your marketing teams on digital marketing practices, like email marketing, PPC, and the development of marketing strategies.

$ 299 USD

Unlimited access to all courses, learning resources and collections with new content at no additional cost for a full year.

Courses: 
1
10
328
Lessons: 
4
39
1,417
Resources: 
Development Plan
Development Plan+
Multiple
Duration: 
15 minutes
120 minutes
Multiple
Access: 
30 days
60 days
12 months
Optimized for mobile