SEO and PPC

Train your marketing teams on SEO and PPC and teach them how to create an effective SEO or PPC strategy with this course.

$ 9 USD

Train your marketing teams on SEO and PPC and teach them how to create an effective SEO or PPC strategy with this course.

$ 49 USD

Train your marketing teams on digital marketing practices, like email marketing, PPC, and the development of marketing strategies.

$ 299 USD

Unlimited access to all courses, learning resources and collections with new content at no additional cost for a full year.

Courses: 
1
10
328
Lessons: 
4
39
1,417
Resources: 
Development Plan
Development Plan+
Multiple
Duration: 
15 minutes
120 minutes
Multiple
Access: 
30 days
60 days
12 months
Optimized for mobile

About

The internet’s amazing, right? All the knowledge in existence is available at the touch of a button, and on devices that fit into the palm of your hand! But besides being the world’s most comprehensive encyclopedia, when used correctly, the internet’s also a marketing superpower!

In this digital age, a business website is a must-have. But to make any website really work as a marketing tool, your teams need to choose, and implement, the right strategy for letting people know that it’s there. Two of the most effective methods of doing this are Search Engine Optimization (SEO) and Pay Per Click (PPC) advertising.

What will you learn

Having an on-point strategy for boosting internet traffic is an absolute must in modern marketing. This course can help leaders, senior managers, and marketing executives. It’ll explain 2 of the most popular methods for driving web traffic, and how to use them. And, by following the steps in this course, your employees will be able to effectively plan SEO and PPC strategies as part of the company’s overall marketing strategy.

  1. A comparison of SEO and PPC
  2. The benefits of SEO and PPC and how to plan an SEO or PPC strategy
  3. How to identify the most suitable method for your marketing

Marketing Skills Applied collection

The internet’s amazing, right? All the knowledge in existence is available at the touch of a button, and on devices that fit into the palm of your hand! But besides being the world’s most comprehensive encyclopedia, when used correctly, the internet’s also a marketing superpower!

In this digital age, a business website is a must-have. But to make any website really work as a marketing tool, your teams need to choose, and implement, the right strategy for letting people know that it’s there. Two of the most effective methods of doing this are Search Engine Optimization (SEO) and Pay Per Click (PPC) advertising.

Other courses in this collection

Train your marketing teams on digital marketing practices, like email marketing, PPC, and the development of marketing strategies.

$ 9 USD

Train your marketing teams on SEO and PPC and teach them how to create an effective SEO or PPC strategy with this course.

$ 49 USD

Train your marketing teams on digital marketing practices, like email marketing, PPC, and the development of marketing strategies.

$ 299 USD

Unlimited access to all courses, learning resources and collections with new content at no additional cost for a full year.

Courses: 
1
10
328
Lessons: 
4
39
1,417
Resources: 
Development Plan
Development Plan+
Multiple
Duration: 
15 minutes
120 minutes
Multiple
Access: 
30 days
60 days
12 months
Optimized for mobile