Content Marketing

Train your marketing executives on the benefits of content marketing and on creating and managing content that fits with their strategy.

$ 9 USD

Train your marketing executives on the benefits of content marketing and on creating and managing content that fits with their strategy.

$ 49 USD

Train your marketing teams on digital marketing practices, like email marketing, PPC, and the development of marketing strategies.

$ 299 USD

Unlimited access to all courses, learning resources and collections with new content at no additional cost for a full year.

Courses: 
1
10
328
Lessons: 
4
39
1,417
Resources: 
Development Plan
Development Plan+
Multiple
Duration: 
10 minutes
120 minutes
Multiple
Access: 
30 days
60 days
12 months
Optimized for mobile

About

Think about your favorite book, magazine, or TV show. Why do you like it so much? It’s likely your answer will be, “Because it makes me feel good, and I feel connected to it.” That’s because its content successfully “speaks” to its target audience: you.

Content marketing works in the same way. Modern methods focus on building brand identity, connecting with customers on a personal level, and helping them solve problems. If your marketing teams get these 3 things right by using effective content marketing, they’ll be able to build customer loyalty and trust.

What will you learn

This course can help marketing managers, marketing executives, and senior leaders build your brand’s voice through the content you share. It will explore what’s meant by content marketing, and show them the benefits of effective content marketing. And, by using the advice in this course, your teams will be able to create effective content marketing that complements the overall marketing strategy.

  1. The benefits of effective content marketing
  2. The types of content that will be effective as a marketing tool
  3. How to create and manage content to fit your marketing strategy

Marketing Skills Applied collection

Think about your favorite book, magazine, or TV show. Why do you like it so much? It’s likely your answer will be, “Because it makes me feel good, and I feel connected to it.” That’s because its content successfully “speaks” to its target audience: you.

Content marketing works in the same way. Modern methods focus on building brand identity, connecting with customers on a personal level, and helping them solve problems. If your marketing teams get these 3 things right by using effective content marketing, they’ll be able to build customer loyalty and trust.

Other courses in this collection

Train your marketing teams on digital marketing practices, like email marketing, PPC, and the development of marketing strategies.

$ 9 USD

Train your marketing executives on the benefits of content marketing and on creating and managing content that fits with their strategy.

$ 49 USD

Train your marketing teams on digital marketing practices, like email marketing, PPC, and the development of marketing strategies.

$ 299 USD

Unlimited access to all courses, learning resources and collections with new content at no additional cost for a full year.

Courses: 
1
10
328
Lessons: 
4
39
1,417
Resources: 
Development Plan
Development Plan+
Multiple
Duration: 
10 minutes
120 minutes
Multiple
Access: 
30 days
60 days
12 months
Optimized for mobile