Selling The Proposed Solution

Today’s customers are spoiled for choice. So, getting them is trickier. This course covers solution selling, a no-fail sales technique.

$ 19.99 USD

Today’s customers are spoiled for choice. So, getting them is trickier. This course covers solution selling, a no-fail sales technique.

$ 179 USD

This collection is for those starting a career in sales or marketing who need to build foundational knowledge on strategies & techniques.
View the Collection

Library

Unlimited access to all courses, learning resources for a full year. New courses released every quarter.
Download list

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Courses:
1
10
595
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Lessons:
4
49
1,636
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Resources:
Workbook
Workbooks+
Multiple
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Duration:
15 minutes
150 minutes
Multiple
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Access:
30 days
60 days
12 months

About this online course

Back in the 1980s, it was a simpler time. Hair was big, fashion was colorful, and music was better. And, in the world of sales, a new strategy was emerging — solution selling.

It’s pretty simple. A salesperson was on hand to diagnose a prospect’s needs and recommend the right products or services to fulfill those needs. It’s a technique that asks questions and reveals problems that buyers didn’t know they had so that you can sell them your solution. Simple but clever stuff.

Although much has changed since then, the interaction with a customer hasn’t. Customers still have problems, and you can still resolve these problems with an appropriate product or service. When you know your customer, you can tailor your product towards being the solution to a problem they didn’t even realize they had. The result? More sales for you!

What will you learn

If you work in sales or marketing, being able to sell solutions is an essential skill. This course will help you understand the intricacies of solution selling. Dealing with customers and their needs hasn’t changed too much in a long time. But now, more than ever, gaining and retaining customers is trickier because customers are spoiled for choice. This course will help you understand the methods used in solution selling, and how questioning techniques can improve your pitch.

  • 1

    The meaning and methods behind solution selling

  • 2

    How to understand the needs of your customers

  • 3

    When to use questions rather than a hard sell

Sales Essentials collection

Back in the 1980s, it was a simpler time. Hair was big, fashion was colorful, and music was better. And, in the world of sales, a new strategy was emerging — solution selling.

It’s pretty simple. A salesperson was on hand to diagnose a prospect’s needs and recommend the right products or services to fulfill those needs. It’s a technique that asks questions and reveals problems that buyers didn’t know they had so that you can sell them your solution. Simple but clever stuff.

Although much has changed since then, the interaction with a customer hasn’t. Customers still have problems, and you can still resolve these problems with an appropriate product or service. When you know your customer, you can tailor your product towards being the solution to a problem they didn’t even realize they had. The result? More sales for you!

Other courses in this collection

This collection is for those starting a career in sales or marketing who need to build foundational knowledge on strategies & techniques.

$ 19.99 USD

Today’s customers are spoiled for choice. So, getting them is trickier. This course covers solution selling, a no-fail sales technique.

$ 179 USD

This collection is for those starting a career in sales or marketing who need to build foundational knowledge on strategies & techniques.
View Collection

Library

Unlimited access to all courses, learning resources for a full year. New courses released every quarter.
Download list

course_cover
Courses:
1
10
595
camera_icon
Lessons:
4
49
1,636
chart_icon
Resources:
Workbook
Workbooks+
Multiple
clock_icon
Duration:
15 minutes
150 minutes
Multiple
star_icon
Access:
30 days
60 days
12 months
arrow

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