Big ideas, simply explained.
Video lessons that make your ideas, products, and services easy to understand — fast, clear, and memorable.
Ideas, producst and services, easier to understand.
A collection of handcrafted video lessons designed to simplify ideas, tell stories, and spark curiosity. No noise, no gimmicks — just clear, visual explanations people remember.
Less Noise, More Meaning.
We believe education makes the greatest impact when cognitive load is low. That's why we remove noise and distraction—like background music or decorative elements that add no value (Extraneous load). Our characters are faceless and minimal, not to erase personality, but to avoid bias. The less your brain has to decode, the more it can truly understand.
Timeless
Flat, two-dimensional visuals with custom hand-drawn characters and objects. Built for clarity over polish, with simple designs that highlight the message — not the medium.
Simple
A calm, clutter-free experience that uses clear visuals, quiet storytelling, and thoughtful pacing. Designed to simplify complex ideas without overwhelming learners.
Stories
Every explanation follows a clear narrative arc. Facts, features, and figures are shaped into simple story beats that guide the learner toward a bigger, more human idea.
Lasting Learning
Every video is designed to be understood the first time (working memory) and remembered long after (long-term memory). Structure, visuals, and pacing work together to create lasting learning.
Custom Made
Each video is custom-made to fit the topic, audience, and learning goals, applying proven principles, techniques, and theories from instructional design, multimedia, and learning science to reduce cognitive load.
Bringing an explanation together
Every explanation follows a clear, unbiased method built around context, storytelling, and noise-free visuals. We make things easy to understand and engaging by applying proven learning theories and sound instructional design principles.
Clarifying the Message
The process begins by unpacking complex ideas and shaping them into meaningful, relevant concepts worth explaining.
A Story That Teaches
A structured script and storyboard transform information into a clear, story-driven narrative that makes understanding effortless.
Cut-Out Style, Frame by Frame
The script becomes a visual experience using handcrafted, paper-cut elements — designed for clarity, focus, and emotional connection.
Ready for Any Platform
Final videos are delivered in formats optimized for use in courses, LMS platforms, websites, or social media.
The simple ingredient: People.
Learn through personalized situations that turn facts into people's stories, because stories are what connect us and help us see ideas from a new perspective.
Why Videos?
Because people don't read slides. Short, cut-out explainers grab attention, simplify complex ideas, and make learning stick — in classrooms, training, or anywhere a clear message matters.
Why Cut-Outs?
Because the simpler the figure, the deeper the connection. Without faces, colors, or clutter, viewers stop observing and start identifying — stepping into the story, not just watching it. This isn't decoration. It's design that disappears.
Why Courses?
Because when structured learning meets visual simplicity, something clicks. These courses combine proven learning strategy with cut-out storytelling — making even complex ideas feel easy, memorable, and built to last.
Instructional Design +
